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Service management and operations

Service management and operations by Cengiz Haksever...[et al.] - 2nd ed. - Singapore Person Education 2005 - xviii, 584p. ; 26cm.

ISBN: 8129700271

Subjects--Topical Terms:
Marketing
Marketing--Management
Service industries--Marketing
Professions--Marketing

Dewey Class. No.: 658.8 / SER

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