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IEBM Encycyclopedia of marketing

IEBM Encycyclopedia of marketing edited by Michael J. Baker - London Interfnational Thomson Business Press c1999 - xiii,865p.:table; 26cm. - IEBM Handbook series .

ISBN: 1861523041

Subjects--Topical Terms:
Marketing--Encyclopedias
Marketing management--Encyclopedias

Dewey Class. No.: 658.8003 / IEB

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