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Consumer behaviour (text and cases)

Nair, Suja R.

Consumer behaviour (text and cases) by Suja R. Nair - Mumbai Himalaya Publishing House 1999 - [10],319p. : ill. ; 22cm.

ISBN: 8174935886

Subjects--Topical Terms:
Consumer behaviour--Case studies

Dewey Class. No.: 658.834 / NAI

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