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Marketing financial services

Pezzullo, Marry Ann

Marketing financial services Marry Ann Pezzullo - New Delhi Mcmillan India c1998 - xiii, 408p. :illus.; 26cm.

ISBN: 0333932749

Subjects--Topical Terms:
Marketing
strategic marketing
markets

Dewey Class. No.: 658.809332 / PEZ

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Marketing financial services