Normal view MARC view ISBD view

Advertising management: concepts and cases

Mamendra, Mohan

Advertising management: concepts and cases by Manendra Mohan - New Delhi Tata McGraw-Hill c1989 - xi,418p.:ill.; 25cm.

ISBN: 0074517805

Subjects--Topical Terms:
Advertising management
Advertising-Methods
Advertising-Case studies

Dewey Class. No.: 659.1 / MAN

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)