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Strategic marketing communications : new ways to build and integrate communication

Smith, Paul

Strategic marketing communications : new ways to build and integrate communication Paul Smith, Chris Berry and Alan Pulford - London Kegan Page Limited c1997 - xiv,290p.: fig., tables. ; 23cm.

ISBN: 0749428138

Subjects--Topical Terms:
Marketing Communication-Planning
Marketing Strategy

Dewey Class. No.: 658.800285 / SMI

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