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Consumer behavior

Schiffman, Leon G.

Consumer behavior Leon G. Schiffnan and Leslie Lazar Kanuk - 3rd ed. - New Delhi Prentice-Hall 1987 - xviii,725p.:ill. ; 28cm.

Library has 8th ed. and 12th ed also.
12th ed. authored by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.

ISBN: 8120323505

Subjects--Topical Terms:
Consumer behavior
Market surveys

Dewey Class. No.: 658.834 / SCH

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