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Marketing of library and information services

Marketing of library and information services edited by Blaise Cronin - 2nd ed. - London Aslib,the Association for Information Management 1992 - xiii,605p.; 24cm.- - Aslib reader series;2 .

ISBN: 0851422780

Subjects--Topical Terms:
Information Storage and Retrieval Systems-Marketing
MARS(Information Retrieval Systems)
Information Services-Marketing
Library Services-Marketing

Dewey Class. No.: 025.52 / CRO

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