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Business research methods

Zikmund, William G.

Business research methods William G. Zikmund - 4th ed - Philadelphia The Dryden Press 1994 - xxii,776p.:ill.; 26cm.

Library has 7th ed. also
Library also has 8th ed., a South-Asian perspective by William G. Zikmund, Barry J. Babin, Jon C. Carr, Atanu Adhikari, Mitch Griffin

ISBN: 9788131500293

Subjects--Topical Terms:
Business-Research
Business-Methodology

Dewey Class. No.: 658.400723 / ZIK

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