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Marketing research

Luck, David J.

Marketing research by David J. Luck and Ronald S. Rubin - 7th ed. - New Delhi Prentice-Hall of India 1996 - xvii,683p.; 25cm.

ISBN: 8120304845

Subjects--Topical Terms:
Marketing research
Market research
Markets--Management

Dewey Class. No.: 658.83 / LUC

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