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Services marketing

Jha, S.M.

Services marketing by S.M. Jha - 7th revised & enlarged ed. - Mumbai Himalaya Publishing 2018 - [xvi], 783p.; 25 cm

ISBN: 978-93-5024-736-5

Subjects--Topical Terms:
Services marketing
Retail marketing

Dewey Class. No.: 658.8 / JHA

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