Services marketing and management (for M.B.A., P.G. Diploma in Business Administration and other management courses)
Balaji, B.
Services marketing and management (for M.B.A., P.G. Diploma in Business Administration and other management courses) B. Balaji - 2nd rev. ed. - New Delhi S. Chand & Company 2021 - xii,436p.; 24cm.
978-81-219-2161-9
Service industries-Marketing
Service industries-Management
658.8 / BAL
Services marketing and management (for M.B.A., P.G. Diploma in Business Administration and other management courses) B. Balaji - 2nd rev. ed. - New Delhi S. Chand & Company 2021 - xii,436p.; 24cm.
978-81-219-2161-9
Service industries-Marketing
Service industries-Management
658.8 / BAL