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Principles of marketing

Kotler, Philip

Principles of marketing by Philip Kotler and Gary Armstrong - 8th ed. - Delhi Pearson Prentice-Hall c1999 - xvii,118p.:col.ill.; 26cm.

Library has 12th ed. also

ISBN: 0139570020

Subjects--Topical Terms:
Marketing
Markets
Selling

Dewey Class. No.: 658.8 / KOT

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