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Understanding the ethical buying behaviour of generation y consumers : a study in Rwanda

Denyse, Mukandoli

Understanding the ethical buying behaviour of generation y consumers : a study in Rwanda - Shillong Department of Management, NEHU 2017 - xii,250p.;28cm. Abstract

Subjects--Topical Terms:
Consumer behavior-Rwanda-Research
Youth-Rwanda-Research

Dewey Class. No.: 658.834208420967571 / DEN

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