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Principles of advertising : a global perspective

Lee, Monle

Principles of advertising : a global perspective Monle Lee and Carla Johnson - 2nd ed. - New York Routledge 2015 - xxi,ill.;427p.; 23cm.

ISBN: 978-0-7890-2299-8

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / LEE

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