Insurance and behavioral economics : improving decisions in the most misunderstood industry

Kunreuther, Howard C.

Insurance and behavioral economics : improving decisions in the most misunderstood industry Howard C. Kunreuther, Mark V. Pauly and Stacey McMorrow - Cambridge Cambridge University Press 2013 - xii,329p.; 23cm.

978-0-521-60826-8


Insurance-Decision making

368 / KUN