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Marketing of financial services

Avadhani, V. A.

Marketing of financial services V. A. Avadhani - 3rd rev. ed. - Mumbai Himalaya Publishing 2008 - xx,718p.:ill.; 25cm.

ISBN: 9789350247044

Subjects--Topical Terms:
Marketing
Financial services industry

Dewey Class. No.: 658.80933210954 / AVA

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