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Marketing strategy

Ferrell,O.C.

Marketing strategy O. C. Ferrell and Michael D. Hartline. - 4th ed. - United States: South-Western Cengage Learning, 2008. - xxii,715 p.: ill.; 25 cm.

ISBN: 9780324362725

Subjects--Topical Terms:
Marketing -- Management.

Dewey Class. No.: 658.8 FER

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